Effective August 2024. Last Changed on 08/01/2024
PushMagnet is a tool designed and developed by InfoTalks
For any Query please contact at info@infotalks.in
Protecting your privacy is our top priority. We will never sell your information. Under no circumstances will we share your data, except in the case of a company acquisition.
Let’s dive into specifics. PushMagnet handles two primary types of
personal data that is generated via PushMagnet :
- End-user information: This includes usage data (like push interactions and page visits) and content (like location, device, and email).
- Customer data: Information about you, our developer customer, which differs from the data we collect on your end users.
Now, we will go through each of the above and explain how we use and process this information:
Your, our customer, information
We primarily use your information to manage your account. This includes signing you in, troubleshooting technical issues, and providing updates about our platform and pricing.
Your end user information
We primarily collect and use your end user information within the well-defined realm of standard web push notification enablement so that you can update your customers via web push notifications. That is what our platform is about and the guiding principle for our data collection policies. We use your end user information so you can use various features we offer as part of our software platform. These features include but are not limited to dashboards, user segmentation, custom events, conversion tracking, automatic push notifications, manual push notifications etc. We, sometimes, do internally use your end user information at an aggregated meta level to improve our products or services.
Below is a detailed breakdown of 1- all user data that is stored by PushMagnet on your behalf on its servers, and 2- Data that is stored by PushMagnet in your visitors’ web browsers (Cookies, etc.):
User Data that is stored on our Servers
We only store user data on our servers for visitors that have actively subscribed to receive push notifications. We do not store any data or information related to your site visitors that are not subscribed to push notifications. Following data points are stored by us on your behalf for all subscribers (users that have actively opted to receive push notifications):
| Subscribe Date | Date when the subscribed by the subscriber |
| Platform | Desktop or Mobile |
| Browser | Using which browser |
| Country | Country of subscriber |
| State | State of Subscriber |
| City | City of Subscriber |
| Endpoint | Endpoint associated with the push subscription |
| Auth | Authentication Secret |
| P256DH | Public key on 256 curve |
| Operating System | Operating system used by the subscriber |
| Path | Path from which page it has been subscribed |
| IP | IP address of subscriber |
Data that is stored in the Browser (Cookies, Local Storage, etc.)
Pushmagnet JavaScript snippet use HTTP Cookies & local browser based Storage environment to “remember” what a user has done on previous pages / interactions with the website. These data points are primarily used to control the opt-in prompt behavior on the site, based on user.
| logininfotrmation | We store the login unformation used to authenticate the login by the Pushmagnet Site user to login to the management panel. |
| endpoints | This cookie stores a unique URL associated with the user’s push subscription. It is only stored if the user accepts to receive push notifications. |
Frequently asked questions
Can PushMagnet determine the end-user identity with the location and all other data that is stored?
All data stored by Pushmagnet on your behalf is listed on this page. Pushmagnet is not able to determine end-user identity with the current data it stores.
Will I lose any Pushmagnet functionality if I turn IP address storage off?
You can configure whether or not Pushmagnet stores subscriber IP address . You will not lose any functionality if you decide to turn this off.
What happens if a subscriber unsubscribes from receiving push notifications. What happens to such user’s data? Does the website owner have to delete all the subscriber data manually/API?
You, as the website owner, do not have to perform any manual action to delete subscriber data when a user unsubscribes from receiving push notifications. PushMagnet automatically deletes all subscriber data from it’s servers when a user unsubscribes
How long do you store subscriber data?
We store subscriber data indefinitely unless two conditions are met: 1- You, the site owner, deletes the site from our platform. 2- The subscriber unsubscribes from receiving push notifications.
How can I be GDRP compliant while using PushMagnet?
In order to comply with GDPR or other regulations, please plan to appropriately disclose all information, that is listed on this page that PushMagnet will store on your behalf, to your site visitors. Most of our EU based customers append existing disclosures with information listed on this page. You must also turn IP storage setting to OFF to be GDRP compliant.
Hopefully, with the above disclosures, we have been able to demonstrate our committment to data privacy. Your trust is the most important thing to us and, it is also the guiding principle for all our design and execution activities.